Product Marketing Manager — Self-Serve Decisioning Platform, Retail Business Services (RBS)

We are building Amazon's first horizontal self-serve decisioning platform — an intelligence layer that upgrades static rule-based systems into outcome-learning, context-aware decision engines. The platform serves multiple tenants across multiple organizations and domains, each with distinct adoption barriers, decision types, and stakeholder personas.
We are looking for a Product Marketing Manager to own and execute the adoption strategy for this platform. This is not a traditional marketing role — it requires equal parts strategic thinking, stakeholder management, and hands-on execution in a highly technical, multi-org environment where trust is earned

Key job responsibilities
Demand Generation & Awareness
• Design and execute proof-led marketing campaigns that move system owners from unaware to actively considering the platform
• Create compelling experiential demos, case studies, and proof-point collateral grounded in production data
• Drive multi-tenant, multi-org awareness across diverse personas: system owners, engineering leads, domain SMEs, and senior leadership sponsors
Adoption Funnel Ownership
• Own the full adoption funnel: awareness → consideration → prototyping → onboarding → live
• Identify and address persona-specific barriers at each stage — awareness and perceived ROI at the top, data readiness and bandwidth commitment in the middle, trust and governance at launch
• Build and maintain tenant pipeline visibility — track where each prospect is in their lifecycle and what moves them forward
Go-to-Market Execution
• Develop and iterate on messaging and positioning that resonates with technical and non-technical stakeholders across multiple organizations
• Create onboarding enablement assets: tenant-facing toolkits, self-serve assessment guides, workshop playbooks, and experiential prototyping materials
• Partner with product, science, and engineering teams to translate platform capabilities into customer-facing value narratives
Cross-Org Stakeholder Management
• Navigate complex multi-persona commitment structures (builder, system owner, sponsor) across organizational boundaries
• Build relationships with decision-makers in prospective tenant orgs and drive them through consideration cycles
• Work closely with UDE organizations to align defect-driven demand with platform onboarding pipeline
Measurement & Iteration
• Define and track adoption metrics: funnel conversion rates, time-to-onboard, awareness penetration, pipeline quality
• Run experiments on messaging, channels, and engagement tactics — iterate based on data
• Report adoption health to platform leadership with actionable insights

Basic qualifications

- 5+ years of professional non-internship marketing experience
- 5+ years of product or program management, product marketing, business development or technology experience
- Experience communicating technical concepts and processes using clear, simple language and visuals
- Experience driving demand and managing a customer funnel across multiple channels
- Experience in building and driving adoption of new tools
- Experience marketing horizontal platforms or developer/infrastructure tools to internal or external enterprise audiences
- Demonstrated ability to drive adoption in multi-stakeholder environments where the buyer ≠ the user ≠ the sponsor

Preferred qualifications

- Experience in platform adoption within large-scale technology organizations (internal platforms, SaaS, or enterprise tooling)
- Familiarity with ML/AI product marketing — ability to credibly engage with science and engineering teams
- Experience with multi-tenant platform economics and self-serve go-to-market models
- Background in change management or organizational adoption (navigating trust barriers, consideration cycles, cross-org alignment)
- Data-driven mindset: comfortable with funnel analytics, cohort analysis, and experimentation frameworks
- MBA or equivalent experience in product marketing strategy

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