Senior Analyst - Marketing Platform Operations

Job Description Summary

Join Novartis for driving global impact with innovative digital solutions. We are looking for a candidate at the intersection of Product Management discipline, AI, and content creation for life sciences and pharmaceutical industry. As a product expert, you will drive strategy, evolution and adoption of Content Authoring Platforms and AI Content Engine which accelerates the creation of commercial and medical content for HCPs.

Job Description

Key Responsibilities

• Function as independent contributor to drive strategy through execution and deliver campaign operations utilizing Salesforce Marketing Cloud capabilities.
• Partner with sales & marketing teams to identify, analyze, and solve key challenges, leveraging your expertise on data & marketing technology platforms.
• Develop a deep understanding of the marketing technology ecosystem, gain clarity on data flow, and perform data readiness assessment with countries to activate Campaigns effectively.
• Translate data insights into actions and recommendations that will drive product adoption, customer satisfaction, and investment decisions.

Essential Requirements

• Spanish B2 / C1 / C2
• Bachelor’s / master’s degree in business or technology / engineering.
• Overall, 5+ years of experience in Data Analytics / Operations / Product Management
• Understanding complexity of integrated working in a matrix and geographically dispersed environment.
• Proficient in analyzing complex data set using MS Excel & SQL.
• Skilled in presenting data stories through slides, charts, and dashboards, and effectively articulating the business impact of insights.
• Plan projects, set schedules, coordinate resources across product, data, and engineering teams, and ensure end-to-end completion, meeting timelines and quality expectations.
• Passion for keeping up to date with the latest in marketing technology and digital marketing trends.
• Experience in Design and implementation of measurement framework that track key metrics and performance trends is an added advantage
• Experience in Create visualizations, presentations, and executive summaries that communicate findings to internal stakeholders and executives is an added advantage.

Desirable Requirements:

• Joint Value Creation: Ability to collaborate effectively to create value for all stakeholders.
• Dynamic, results-oriented team player who contributes positively to team success.
• Exhibit organizational agility, creativity, strategic & strong analytical thinking.
• Excellent presentation skills and storyboarding skills.
• Excellent interpersonal and communication skills.
• Ability to operate effectively in an international matrix environment.
• Strong stakeholder management skills.

Skills Desired

Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Digital Marketing, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Media Campaigns, Process Documentation, Statistical Analysis