Copywriter

About us:

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up. Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful.

Overview about TII

At Target, we have a timeless purpose and a proven strategy. And that hasn’t happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target’s global team and has more than 4,000 team members supporting the company’s global strategy and operations.
Target Creative’s Brand Design Lab is the in-house creative team dedicated to bringing one of the world’s most beloved and recognizable owned brands to life. Our mission is to inspire a sense of joy, wonder and excitement, and to take our guests—and ourselves—somewhere new. We tell a compelling
and cohesive brand story. Some of the brands we have built are Good & Gather, Favorite Day, up&up, Spritz, Ever Spring, Hearth & Hand, Cat & Jack, Goodfellow & Co. Operating as one fully integrated team
in both the U.S. and India, the team comprises the best and brightest talent to execute market-leading creative strategy, packaging design & brand building. We are proud to say that we have not just one or two, but eleven brands with sales above a billion dollars each. Our owned brands have grown by 18% YOY and contributed to USD 30 billion in sales last year.

About this Opportunity

As a Copywriter within Target Creative's Brand Design Lab, you will play an integral role in shaping compelling brand narratives and creating meaningful connections with our guests. You will bring Target's owned brands to life through thoughtful storytelling, distinctive brand voices and engaging copy that reflects each brand's identity, values and positioning.

In this role, you will take ownership of the creative copy development process, from understanding briefs and exploring concepts to crafting and refining impactful messaging. Combining strategic thinking with creative expression, you will translate business objectives and guest insights into authentic, culturally relevant content that resonates across diverse audiences while upholding brand standards.

You will collaborate closely with art directors, creative leads and cross-functional partners to deliver cohesive creative solutions. With a curiosity for emerging trends and technologies, you will thoughtfully leverage AI and innovative tools to enhance creative exploration, streamline workflows and elevate storytelling while preserving the authenticity and human connection that define great copy.

Beyond creative execution, you will contribute to a collaborative and inclusive team culture, support fellow team members and embrace opportunities to continuously develop your craft. If you are passionate about the power of words, inspired by culture and motivated to create work that makes a difference, we would love to have you on our team.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Roles and Responsibilities

Creative Excellence & Brand Voice

• Develop compelling, guest-centric copy aligned with core business priorities, brand identities and creative objectives.
• Uphold established brand guidelines and tone-of-voice principles, ensuring consistency, authenticity and relevance across creative deliverables.
• Translate audience insights, cultural nuances and brand positioning into engaging messaging while considering legal and compliance requirements.

End-to-End Creative Ownership

• Own the copy development process from brief interpretation and research through concept development, refinement and final delivery.
• Craft clear, impactful and strategically grounded content that strengthens brand storytelling while meeting quality standards and timelines.
• Collaborate with creative leads, art directors and project managers to translate business requirements into cohesive, guest-focused creative solutions.
• Actively participate in creative discussions, articulate ideas confidently and incorporate feedback to elevate the quality of work.

Innovation, Collaboration & Growth

• Thoughtfully leverage AI tools to accelerate ideation, explore creative approaches and enhance efficiency while preserving a natural, human-centered brand voice.
• Continuously strengthen creative and prompt engineering capabilities to deliver authentic, contextually relevant content.
• Support new team members through peer onboarding, sharing knowledge of creative processes, workflows and category-specific nuances.
• Contribute to cross-functional initiatives, creative experimentation and continuous learning to strengthen individual craft and team innovation.

Personal Attributes

• A passionate storyteller with a strong command of language, creative expression and the ability to craft engaging, purposeful narratives.
• Highly motivated, self-driven and accountable, with the ability to work independently while thriving in a collaborative creative environment.
• A strategic and curious thinker who understands brand identity, guest behavior and cultural nuances, translating insights into meaningful communication.
• Detail-oriented, with a strong commitment to maintaining brand voice, editorial accuracy and creative excellence.
• An effective communicator who confidently articulates ideas, embraces constructive feedback and builds strong partnerships.
• Adaptable and resourceful, with the ability to navigate ambiguity, manage multiple priorities and deliver quality work in a fast-paced environment.
• Open to experimentation, emerging technologies and continuous learning, with a growth mindset and a genuine enthusiasm for innovation.
• A supportive team player who values diverse perspectives, fosters collaboration and contributes positively to team culture.

Preferred Experience & Educational Profile

• 6+ years of professional experience in copywriting, brand communication, advertising or a creative agency environment.
• Degree in English, Communications, Advertising, Journalism or a related discipline, or equivalent professional experience.
• Strong creative portfolio demonstrating versatility in brand storytelling, conceptual copywriting and audience-focused communication.
• Excellent written and verbal communication skills, with a strong understanding of grammar, tone, language and editorial standards.
• Familiarity with creative collaboration tools, digital workflows and emerging AI-assisted writing technologies.

Know More About Us here:

• Life at Target: https://india.target.com/

• Benefits: https://india.target.com/life-at-target/workplace/benefits

• Culture: https://india.target.com/life-at-target/belonging

• Target Tech: https://tech.target.com/